We’re talking about solid state hard drives at work and I remembered this video.

[youtube=http://www.youtube.com/watch?v=96dWOEa4Djs&hl=en_US&fs=1&]

I like the style of the video, as well as the content. A good example of using new media channels to advertise. This commercial was never put on TV (to my knowledge) and was only released “to the ‘Nets.”

It works on many levels. The demographic for this product will have all the easy-sharing tools at hand; YouTube, blogs, email, Hi-speed connection.

It’s an impressive demonstration of the technology.

Crafty Samsung. Very crafty!